"Igor, I need more power! We must groom our Monster for more clickthrough!"
"Yes Master, should I prepare the Fang Whitening Strips, Skin Toughening Cream, Horn Polish and Bad Breath Mints? I might be able to steal the Wolfman's comb."
"Of course Igor, and how do you suggest we present these things?"
"Perhaps in a box from one of those Vampire killing kits that were so popular ages ago?"